Fendi is collaborating with sports label Fila on a limited-edition capsule collection, unveiled at the Italian luxury label’s Fall-Winter 2018/19 presentation at Milan Fashion Week. The sportswear brand’s ‘F’ symbol has been adopted into Fendi’s — the brainchild of the artist @hey_reilly. The Fendi/Fila pieces will be available from August 2018, exclusively in select Fendi points of sale and on fendi.com.
Fendi’s latest collaboration comes as a surprise given its target audience but also considering the DNA of mass market sportswear brand FILA.
The post FENDI’s surprise collaboration with FILA appeared first on CPP-LUXURY.
from CPP-LUXURY http://www.cpp-luxury.com/fendis-surprise-collaboration-with-fila/?utm_source=rss&utm_medium=rss&utm_campaign=fendis-surprise-collaboration-with-fila
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