Buccellati added to Net-A-Porter’s high-jewelry stable

Buccellati’s Macri collection

Italian jeweler brand Buccellati is expanding its online retail presence by partnering with ecommerce player Net-A-Porter.

The retailer shared Buccellati’s availability with consumers via its weekly “The Chic List,” an email newsletter with the “essential style update[s]” for the week ahead. In recent months, Net-A-Porter has strengthened its jewelry and watch category through retail partnerships with luxury’s leading brands (see story).

Chic in Buccellati
For consumers who may be unfamiliar with the Milanese jeweler’s wares, Net-A-Porter’s email provides a brief overview of the brand.

In the copy sent to subscribers, Net-A-Porter tells consumers that Buccellati has arrived “with its most iconic collections.”

The text accompanies Buccellati’s signature Macri bangles and rings described by Net-A-Porter as being “diamond-dusted pieces that will add modern elegance to every look.”

A click-through redirects to Net-A-Porter’s product page for Buccellati. Here, Net-A-Porter tells its consumers that Buccellati is a family-run house founded in 1919.

Buccellati on Net-A-Porter 

The brand’s Renaissance and Venetian design-inspired collections, available on Net-A-Porter, include the Macri, Hawaii Waikiki and Rombi collections.

Buccellati’s collections, made in 18-karat white, pink and rose gold, retail for $4,250 to $24,500, demonstrating that consumers are becoming more comfortable with high-ticketed purchases made online.

In December 2016, Buccellati announced that an 85 percent stake in the company was sold to Chinese conglomerate Gangtai Group.

Private equity firm Clessidra acquired a 67 percent stake in the brand in 2013, and the firm itself was purchased by Italmobiliare in May, after its founder died suddenly in the beginning of 2016, for a reported $22.8 million. Under Gangtai Group, Clessidra and the Buccellati family will retain a 15 percent stake in the brand (see story).

from Jewelry – Luxury Daily https://www.luxurydaily.com/buccellati-added-to-net-a-porters-high-jewelry-stable/
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