Kalki Koechlin to Endorse Label Ritu Kumar's AW '16 Campaign

p/p pandnbsp;/p pFurthering her love for French fashion, couturier Ritu Kumar recently appointed Kalki Koechlin as the face of her brand Labelandrsquo;s AW andrsquo;16 campaign. The campaign, shot across the quaint lanes of Pali Hill in Mumbai, presents Label by Ritu Kumarandrsquo;s new collection called Basics./p pandnbsp;/p pShot by ace photographer Bikramjit Bose and captured on video by Christina MacGillivray, the campaign features the actress grooving to peppy music as she dresses up. A unique mandeacute;lange of silhouettes against floral backdrops, the new campaign defines the 50andrsquo;s glam vibe in couturier Ritu Kumar new western line-up. Drawing European influences, the garments featured in the campaign exude vintage glamour, making it a must-have in a contemporary Parisian-influenced wardrobe./p pandnbsp;/p pCelebrating this new milestone in her career, Kalki Koechlin said, andlsquo;Iandrsquo;m thrilled to feature in the Labelandrsquo;s AW andlsquo;16 campaign by Label Ritu Kumar, as they really understand my style and my fashion aesthetic.andrsquo; She further added, andlsquo;It was great to wear such beautiful pieces from their autumn winter collection while having a great time on the shoot.andrsquo;/p pandnbsp;/p pExcited about the launch of Labelandrsquo;s celebrity campaign, CEO, and Ritu Kumarandrsquo;s son, Amrish Kumar said, andlsquo;We are extremely excited to have Kalki on board as part of our AWandrsquo;16 campaigns. The essence of the collection lies in portraying vintage glamour in a contemporary way. We also wanted to immerse ourselves in the wearerandrsquo;s lifestyle - a mix of music festival, daytime chic and evening soireesandrsquo;./p pandnbsp;/p pWhile the campaign displays sheer elegance, the video below narrates the story behind its making:/p pandnbsp;/p pandlt;p style="padding-top:10px;"andgt;andlt;/pandgt;andlt;OBJECT id="myMovie" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=10,0,0,0" width="100%" height="100%"andgt;andlt;PARAM name="movie" value="http://timesofindia.indiatimes.com/configspace/ads/TimesWrapper.swf"andgt;andlt;/PARAMandgt;andlt;PARAM name="allowFullScreen" value="true"/andgt;andlt;PARAM name="quality" value="high"/andgt;andlt;PARAM name="wmode" value="opaque"/andgt;andlt;PARAM name="allowScriptAccess" value="always"/andgt;andlt;PARAM name="allowNetworking" value="all"/andgt;andlt;PARAM name="flashvars" value="channelid=10030andamp;playerid=24andamp;contentid=0_yiy8hqxyandamp;contentpath=andamp;autoplay=0andamp;title=Kalki Koechlin New face of Ritu Kumar's Labelandamp;keywords=Ritu Kumar, Label by Ritu Kumar, Kalki Koechlin, Autumn Winter 16, New Winter Campaign, fashion, luxury fashion, celebrity face, brand ambassador, celebrity shoot, Bollywood new faceandamp;section=Styleandamp;videosection=videoshowandamp;duration=1:05andamp;relatedvideo="/andgt;andlt;EMBED allowFullScreen="true" quality="high" wmode="transparent" allowScriptAccess="always" flashvars="channelid=10030andamp;playerid=24andamp;contentid=0_yiy8hqxyandamp;contentpath=andamp;autoplay=0andamp;title=Kalki Koechlin New face of Ritu Kumar's Labelandamp;keywords=Ritu Kumar, Label by Ritu Kumar, Kalki Koechlin, Autumn Winter 16, New Winter Campaign, fashion, luxury fashion, celebrity face, brand ambassador, celebrity shoot, Bollywood new faceandamp;section=Styleandamp;videosection=videoshowandamp;duration=1:05andamp;relatedvideo=" allowNetworking="all" pluginspage="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" width="600" height="450" name="myMovie" src="http://timesofindia.indiatimes.com/configspace/ads/TimesWrapper.swf" style="z-index:-1"andgt;andlt;/EMBEDandgt;andlt;/OBJECTandgt;/p pandnbsp;/p pstrongMore On andgt;andgt; a href="http://www.luxpresso.com/style/fashion" target="_blank"Fashion/a/strong/p

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