Tamara Mellon hires CEO as it plans its return to market

Tamara Mellon teaser

While fashion label Tamara Mellon stages its comeback from bankruptcy filings earlier this year, the brand is coming under new leadership.

Following a $12 million investment from New Enterprise Associates, the brand is teasing its return and looking to fill key roles. Part of her quest to find “brilliant badasses” to help her rewrite the rulebook of luxury, Tamara Mellon has hired Jill Layfield as CEO.

Starting over
In December, Ms. Mellon filed for bankruptcy in the state of Delaware. Later the same month, the court issued a ruling ordering her to move the Chapter 11 process along.

The filing, made on Dec. 2 in Delaware, includes plans for Ms. Mellon to exit Chapter 11 in 60 days or less, reorganize and form a new company (see story).

At the start of the company in 2013, Ms. Mellon, who previously co-founded Jimmy Choo, owned 52 percent of the brand’s common stock as well as preferred stock. Now, with new investors, she owns about 16 percent of the company.

Designer Tamara Mellon

Beginning in June, Tamara Mellon began teasing her return to fashion. Changing the concept of recruiting, the designer hosted a meet-and-greet to find talent.

Part of the restructuring, Tamara Mellon has moved operations from New York to Los Angeles. She also plans to bypass retailers completely and ignore the fashion calendar.

Ms. Layfield joins the label from Backcountry.com, a site that acts as a community and ecommerce destination for adventurers, selling brands such as The North Face and Marmot. She has also worked at Shutterfly, Cisco and 8 x 8, per WWD.

from Apparel and accessories – Luxury Daily https://www.luxurydaily.com/tamara-mellon-hires-ceo-as-it-plans-its-return-to-market/
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