Pierre Hardy shoe
France’s Hermès Group has taken a minority stake in Pierre Hardy’s eponymous fashion line, creating a closer bond with the designer of its jewelry and shoe collections.
Founded in 1999, Maison Pierre Hardy produces footwear for men and women and handbags. This investment strengthens the 25-year relationship between Hermès and its creative director.
Investing in potential
Pierre Hardy currently operates three boutiques worldwide—one in New York, Paris and Tokyo. It also has an ecommerce channel, having just launched a U.S. online store earlier this year.
The brand also has a wholesale relationship with department stores such as Saks Fifth Avenue, Barneys New York, Bergdorf Goodman and Harvey Nichols.
Pierre Hardy has also extended into other categories through collaborations with Peugeot, Gap, Editions de Parfums Frédéric Malle and Nars.
With this added capital from Hermès, the brand is looking toward further growth.
“I’m delighted with our partnership with Pierre Hardy, which shows how proud we are to support creative talent and incredible expertise as part of this unique tribe that strives for excellence,” said Axel Dumas, Hermès International chief executive, in a brand statement.
Mr. Hardy was named creative director of Hermès’ footwear lines in 1990, adding the title of creative director of jewelry in 2001.
“I’m very pleased, and very proud, of our alliance with Hermès, a house which champions the exceptional,” Mr. Hardy said. “It’s the natural extension of 25 years of creative collaboration.”
Pierre Hardy at an Hermès footwear presentation
This type of investment relationship has been seen in other fashion groups, as they look to help creative directors’ own brands succeed.
In 2013, 12 years into Bottega Veneta creative director Tomas Maier’s tenure, Kering acquired a stake in his eponymous brand.
from Apparel and accessories – Luxury Daily https://www.luxurydaily.com/hermes-acquires-stake-in-creative-director-pierre-hardys-brand/
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