The Rise and Rise of Bespoke Abodes in India

p/p pbr /Initials on Burberry scarves, custom hues for Rolls-Royce Phantom or a tailored Tom Ford suit, the essence of luxury lie in the heart of personalisation. The trend of customising that was once limited to one-of-a-kind cars, engraved writing instrument and runway couture has walked tall into the world of real estate, giving a boost to bespoke homes. Startled and amused in equal measures, we delve deeper into the trend with insights from top developers across the country./p pandnbsp;/p pThe international luxury real estate market has seen a surge in customised properties for the HNIs, and the trend gradually seems to be trickling down into the country, one brick wall at a time. Breaking away from the cookie cutter model, established Indian construction companies are waking up to smell the coffee, adhering to the personalisation demands of the truly affluent buyer./p pandnbsp;/p pstrongReadymade to Custom-Made/strong/p pIn the past, the impression of a luxe home has been limited to that of a turnkey, ready property, with minimal changes and moving. But now, that trend seems to be bowing out, making way for a preferred blank canvas, where buyers like to create their home from scratch. People today are well-travelled, they're aware of the standard of living offered abroad. And it is that standard they expect to see back home. . Elaborating on this, Prashant Bindal, Chief Sales Officer, Lodha Group, says, "This need has risen from two segments of luxury buyers .The first set of consumers is the established industrialists, CEOs and investment bankers who are exposed to luxury properties across the world and want the same lifestyle here. The second set of consumers is those who have done well for themselves in the last 10 to 15 years, having started off with a humble background, and are now able to showcase their unique tastes."/p pandnbsp;/p pChairman and Managing Director, Raheja Developers, Navin M Raheja, further adds, "The demand for bespoke homes is rising from need for individuality and a sense of luxury. We breathe life into the customer's personality and lifestyle through their homes."/p pandnbsp;/p p style="text-align: center;"/p pandnbsp;/p pstrongLuxury Lies in Details/strong/p pBe it Sabyasachi's designer wallpaper or a local artwork bought over a sojourn, elite home investors are looking at adding unique details to their living space that speak volumes of their work and life. For instance, a Bollywood fashion icon may like her clothing to be displayed like it is done at a Versace or an Armani store; while a vintage whiskey collector would love to entertain friends at home, therefore he would want a bespoke cellar and commercial grade bar amenities./p pandnbsp;/p pIn keeping with such a trend, one of the Raheja's properties offers complete home automation as per the needs of the buyer. Navin explains, "We have come up with the concept of andlsquo;talking homes'. The homes with artificial intelligence and smart, robust and upgradable voice recognition systems allow you to control everything with the touch of a button."/p pandnbsp;/p p style="text-align: center;"/p pandnbsp;/p pstrongGoing Beyond Abodes/strong/p pAnd it is not just the amenities and furniture that the UHNIs are looking to customise. Developers are being cognisant and are offering a sense of warmth right from the first interaction till the buyer actually moves in. The idea of bespoke leaps beyond the walls of the home; it reaches out to the overall experience offered. Catering to mostly to NRIs, developers are also offering specialised concierge services, helipads, automated car wash, mini theatres, in-house heated swimming pools and much more. In fact, Runwal's The Residence in Nepean Sea Road, Mumbai, offers on-call private jet and yacht charters as part of the housing amenities./p pandnbsp;/p pSandeep Runwal, Director, Runwal Group, insists, "Everything plays a huge role. The location of the development, for instance, is of utmost importance as you will have like-minded people holding similar profiles and a brilliant power address to go along with social infrastructure around. We have areas like Beverly Hills and One Hyde Park as global examples that have similar locations with the most glamorous zip codes and similar profiles residing in the same vicinity."/p pandnbsp;/p p style="text-align: center;"/p pandnbsp;/p pstrongThe Rise and Rise of Bespoke Abodes /strong/p pIndian consumers are becoming extremely brand conscious and value driven. Thus giving rise to a whole new level of living spaces. Lodha Group's Prashant Bindal adds, "We are in the business of providing consumers an ultra luxe standard of living. So we aim to cater to the owner's identity, which is his home, with unique offerings that differentiate and make a statement."/p pandnbsp;/p pThe Internet has turned the world into a global village, revolutionising fashion, technology and even our language. So when it comes to customising abodes, the possibilities now seem endless. From gilded bathtubs to faux taxidermy and skull shaped sofas, we can't even begin to fathom what the future of bespoke homes holds. Don't skip a breath if you next find a manmade lake right in the middle of an upcoming ultra modern, luxe abode!/p pembr //em/p pemPictures are for representational purpose only/em/p pandnbsp;/p pemImage Courtesy: Thinkstock/em/p pandnbsp;/p pstrongMore On andgt;andgt; a href="http://luxpresso.com/homes-real-estate/properties" target="_blank"Properties/a/strongembr //em/p

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