Jaeger-LeCoultre teams up with Christian Louboutin for Reverso anniversary

To celebrate the 85th anniversary of the iconic Reverso watch, Jaeger-LeCoultre has teamed up with Christian Louboutin, an artisan who has elevated the shoe to an art form.

A wild breeze is blowing through the Reverso. In 2016, the iconic model is toasting its 85th birthday with a whole host of surprises. To celebrate this milestone on a high note, the Jaeger-LeCoultre icon appears arrayed in brand-new, festive garments born of an encounter between the Manufacture and Christian Louboutin. The designer’s rich and original perspective reveals unexpected facets of the Reverso

When Christian Louboutin meets Jaeger-LeCoultre

The paths of Christian Louboutin and the Jaeger-LeCoultre Manufacture have crossed to a stunning effect in a brilliantly fanciful, collaborative endeavor. These two apparently very separate worlds, in truth share the same vision of excellence founded on the precision and virtuosity of their craftsmanship, along with a taste for fashioning materials, constant attention to detail, and a quest for perfect balance. The collaboration between Jaeger-LeCoultre and Christian Louboutin is also rooted in sharing creative approaches, and a sense of openness that offers new perspectives on the world.

When a look becomes a design

A modern watchmaking icon graced with pure, timeless Art Deco lines, the Reverso is also a blank page: a strong base that lends itself to personalization and playful effects. Christian Louboutin’s eye spotted this immediately. Guided by his imagination, the designer gave free rein to his inherent inventiveness in exalting the beauty of this emblematic watch and revealing new aspects of its personality. Sticky tape, glue, pencils, material samples, Christian Louboutin literally seems to think with his hands. He combines colors and materials with an artist’s instinctive flair and sees immediately if the result is right. His travels nurture his creativity more than any other factor. Just as bright, vibrant, iridescent, and shimmering colors are juxtaposed in his creations, the latter also showcases the intersection of different worlds: covered galleries of Paris, carved wood lattice work of North Africa, oriental stones, to name a few. For certain models, the designer has also drawn his inspiration from the universe of his shoe collections. Each Reverso seen by Christian Louboutin reveals an unexpected aspect of the watch that plays with classical design codes while respecting its identity. There’s a surprise with each piece that is launched.

When watches turn to jewelry

For Christian Louboutin, a watch is inseparable from its strap, as these two elements form a whole. Thus, the creator has envisaged the Reverso models in the same way that one creates a jewelry collection, by giving each one a strong, original identity. Exuberant, transparent, glowing, or ultra-feminine, the Reverso is clothed, as if for an exceptional event or an evening that promises to be unforgettable. Available in two sizes, the Reverso Classic Duetto, chosen for this transformation, retains its emblematic face on the front, with pure, classical Art Deco lines, while the back, framed by two rows of diamonds on either side of the dial, takes on a delightfully crazy touch infused by Christian Louboutin.

Jaeger-LeCoultre x Christian Louboutin collaboration

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