Brioni reaffirms bond to legendary men with Samuel L. Jackson-fronted effort

Samuel L. Jackson for Brioni

Kering-owned menswear label Brioni has selected American actor Samuel L. Jackson as its latest campaign face.

In an effort that concentrates on its tailoring expertise, Mr. Jackson is photographed by Gregory Harris in black-and-white. Brioni’s prior menswear advertising campaign featured metal band Metallica and dated from when the house was under the direction of Justin O’Shea, two moves that did not sit well with brand purists.

Mr. Jackson
Brioni’s campaign with Mr. Jackson recalls its advertising style from before Mr. O’Shea’s very short tenure (see story).

In three images shared to Bironi’s Instagram account, Mr. Jackson is shown in three different menswear styles.

The first shows Mr. Jackson seated in a chair wearing a tuxedo, looking pensively at the camera. Brioni’s second campaign still shows Mr. Jackson wear a beige overcoat with a suit underneath. In the third still, Mr. Jackson is shown from the chest up in a textured suit.

More of the images, shot in Los Angeles, are featured on Brioni’s Web site.

Samuel L. Jackson for Brioni 

Brioni’s commentary on the campaign speaks to the brand’s conversation between itself and “legendary men.” Since its founding in 1945, Brioni has dressed Hollywood stars, heads of state and business leaders looking for a particular lifestyle.

The brand’s choice of Mr. Jackson aims to reaffirm this bond as the actor has been in a number of critically acclaimed films such as “Pulp Fiction,” “Django Unchained” and “The Avengers.” Brioni describes Mr. Jackson as playing “some of the most iconic screen characters of our time.”

Images captured by photographer Mr. Harris are said to “stand out with an intimate and iconic flair and give shape to a subtle mix of timelessness and modernity that balances the brand’s heritage and tailoring savoir-faire.”

Furthering its message of tailoring excellence, Brioni is currently inviting its discerning clientele to meet the tailor behind its made-to-measure orders.

While Mr. O’Shea’s approach was not well-received by brand purists, showing off the skill of the label’s chief master tailor is likely to regain trust from longtime consumers who prefer traditional, classic men’s suiting (see story).

from Apparel and accessories – Luxury Daily https://www.luxurydaily.com/brioni-reaffirms-bond-to-legendary-men-with-samuel-l-jackson-fronted-effort/
via Your #1 Source to Finding Luxury & Designer Goods, Handbags & Clothes at or Below Wholesale: Click Here.