Inside Nirav Modiand#039;s World of Sparkle

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UnhideWhenUsed="false" QFormat="true" Name="Intense Reference" / w:LsdException Locked="false" Priority="33" SemiHidden="false" UnhideWhenUsed="false" QFormat="true" Name="Book Title" / w:LsdException Locked="false" Priority="37" Name="Bibliography" / w:LsdException Locked="false" Priority="39" QFormat="true" Name="TOC Heading" / /w:LatentStyles /xml![endif]-!-[if gte mso 10] mce:style! /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} - !-[endif] -/p p class="MsoNormal"A diamond jeweller strongNirav Modi /strongtalks about his empire of fine embijouterie/em, the craft and his muse, business plans and the success story behind the brand./p p class="MsoNormal"strongNirav Modi /stronghas slowly and steadfastly taken the world by storm, capturing the fascination of not only an Indian audience, but even a global one that has been lapping up his exquisite offerings, making him a force to reckon with in the jewellery business. His success story includes many firsts for an Indian jewellery brand, whether it is gracing the covers of both, Sothebyandrsquo;s and Christieandrsquo;s auction catalogues, or fetching a whopping Rs. 16.29 crore at a Christieandrsquo;s auction in 2010 for his prized Golconda Lotus necklace./p p class="MsoNormal"andnbsp;/p p class="MsoNormal"strongTimeless Jewelsbr //strongModiandrsquo;s secret to success, one might wonder, is his persistent passion to take the brand to newer heights and create a large global footprint with its universal appeal and unwavering focus on quality, design and craftsmanship. For starters, only the most coveted and pure diamonds certified by the Gemological span style="mso-spacerun: yes;"andnbsp;/spanInstitute of America (GIA) make the cut. andldquo;We use rare diamonds like Golconda diamonds and pink diamonds, apart from diamonds with patented cuts, which are set using ingenious and unique techniques to bring out their best sparkle. Quality is also a very big focus with us. With a vertically integrated setup, we have control at every stage, from mines to market, and that gives us the lead, especially over diamond quality and even costs.andrdquo;/p p class="MsoNormal"andnbsp;/p p class="MsoNormal"strongMaking a Markbr //strongThe brand, this year, opened stores in Macau (Hong Kong) and most recently London and also participated in the prestigious Biennale des Antiquaires art and antiques fair in Paris. andldquo;It was an honour and a gratifying experience to meet a diverse range of clients from all corners of the world. We learnt that there is a significant market not only for high jewels, but also for everyday wear pieces. Taking into account our global expansion plans, this was the ideal time for us to showcase our jewels at the Biennale,andrdquo; says Modi, whose jewellery even made its Oscar debut at the 88th Academy Awards when sported by actor Kate Winslet. In 2015, his Orchid Ainra-cut necklace drew a price of Rs. 13 crore at a Christieandrsquo;s auction, bringing focus to the growing trend of collecting fine jewels. andldquo;Anything that is rare, and will increase in value, can be considered as collectorsandrsquo; items. Very often, buyers at auctions are collectors, who realise the rarity and appreciation of diamonds. Jewellery is an emotional investment, span style="mso-spacerun: yes;"andnbsp;/spanoften bought for celebrations. This investment, like any other, increases the value of jewels.andrdquo;/p p style="text-align: center;"/p pandnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp; emGolconda Lotus necklace/em/p p class="MsoNormal"strongThe Artist emExtraordinairebr //em/strongModiandrsquo;s enchanting jewels are fine examples of art in motion, stemming from his early love for art while growing up in Belgium. andldquo;While growing up, I was fortunate to have been exposed to beautiful art and architectureandmdash;from 16supth/sup century paintings by Peter Paul Rubens to the most distinctive Mughal structures. These influences serve as inspiration for my designs as do my travels.andrdquo; Whether it is the Lotus collection inspired by Claude Monetandrsquo;s emWater Lilies /emthat features pink diamonds and rose-cut diamonds evocative of the flower or the feather ring inspired by Richard Bachandrsquo;s emJonathan Livingston Seagull/em, which features pear and marquise diamonds set in a feather-like silhouette, each is a testimony of this passion and love for art. Closest to his heart are the playful Embrace bangles, that feature about 90 moving parts and thousands of diamonds set in wonderful patterns to connect with the inner girl within every woman. In fact, it was at the behest of a friend, that he designed a pair of earrings that encouraged him to delve into the design aspect, andldquo;I donandrsquo;t really remember exactly when fine jewels piqued my interest, but I was mesmerised by the idea of collectors, who would scout only for the most exquisite and rarest stones. I wanted to create jewels for the woman who will wear them as an extension of her personality and her reason for delight. For me, the jewel-making process begins with an inspiration, which comes from various sourcesandmdash;nature, art, poetry and architectureandmdash;and, sometimes, from the most unexpected sources,andrdquo; elaborates the jeweller, who ranked 1,067 in the emForbes /emWorldandrsquo;s Billionaires list for 2016, and 46 in India./p p class="MsoNormal"andnbsp;/p p class="MsoNormal"strongIndia and Abroadbr //strongWhile Modiandrsquo;s got his eyes set on global expansion, he is keenly attuned to the developments in the Indian market as well, andldquo;The Indian market is a dynamic one; placed right at the cusp of the traditional and the contemporary worlds. This spells immense opportunity and the entry of international brands confirms the vast potential that exists here. Clients, now, are very educated about diamonds and have started looking at them as great investment options and also as heirloom pieces that can be passed on to future generations. The trend of solitaire and engagement rings has arrived in India, making diamonds a very important aspect of celebrations.andrdquo; With a rapid expansion plan on the anvil that includes the launch of 20-30 more boutiques in the Far East, US, UK and Europe within the next five years and launches in Indian cities like Bengaluru, Hyderabad and Chennai in the near future, the master jeweler reaffirms that expansion will in no way dilute the brand or make it less exclusive, but will only make it more accessible to its patrons across the globe/p p class="MsoNormal"andnbsp;/p p class="MsoNormal"strongMore On andgt;andgt; a href="http://www.luxpresso.com/jewellery" target="_blank"Jewellery/a/strong/p

from Luxpresso http://www.luxpresso.com/news-jewellery/an-interview-nirav-modi-on-his-international-jewellery-business/16112844
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