Kenzo autumn/winter 2016 capsule collection, exclusive to Childrensalon in the U.K.
Online children’s retailer Childrensalon is climbing up the wall in a playful Kenzo capsule collection for autumn/winter 2016.
For its look book, Childrensalon visited a climbing wall center to showcase Kenzo’s brand attitude and its fun, easy-to-wear children’s clothing. Childrensalon is the LVMH-owned fashion label’s exclusive stockist for the capsule in the United Kingdom.
Child’s play
Beginning Sept. 10, Childrensalon will carry the six-piece capsule collection of Kenzo children’s wear, available in sizes 4-16 years old.
The capsule includes a blend of metallics, vivid colors and Kenzo’s iconic tiger print. Kenzo drew inspiration from the Japanese cartoon heroine Sailor Moon for the collection.
Kenzo’s limited-edition capsule includes two urban and psychedelic looks for boys and girls. The collection includes a t-shirt, tracksuit pants and a sweatshirt for boys and a t-shirt, skater skirt and sweatshirt for girls.
Childrensalon’s look book for Kenzo’s fall/winter 2016 capsule collection
As the exclusive stockist of the collection, Childrensalon shot a look book for the capsule on-site at a climbing wall center. The setting shows the children, a girl and boy, climbing and playing in pieces from the capsule, giving the campaign a more realistic appeal.
While developing children’s wear may have seemed risky to luxury brands in the past, the market is rife with untapped potential for high-end fashion players, according to a new report by Fashionbi.
“Kidswear Market: Evolution and Potential” explains how a combination of factors, including parents having children at an older and more financially stable age, an increasing birth rate and baby boomer grandparents with the means to dote on their grandchildren, have helped to boost market growth in the children’s wear sector. Over the past couple of years, a number of luxury labels, including Tom Ford and Balmain, have begun designing for younger consumers, appealing to a more brand-conscious generation (see story).
from Apparel and accessories – Luxury Daily https://www.luxurydaily.com/childrensalon-explores-kenzos-whimsy-in-exclusive-capsule/
via Your #1 Source to Finding Luxury & Designer Goods, Handbags & Clothes at or Below Wholesale: Click Here.
No comments:
Post a Comment