Tod’s Group‘s HOGAN brand has recently relocated its Milan flagship store to the Duomo area at 5, via Montenapoleone. The new store covers 2,980 sq.ft. [277 sqm.] on two-floors. Hogan tapped London-based practice Checkland Kindleysides to create the interior design.
The aesthetic takes cues from the work of influential painter and sculptor Umberto Boccioni [1882-1916], and in particular his masterpiece Forme Uniche della Continuità Nello Spazio with its sculptural interpretation of ‘movement.
A number of key features of the retail space include bold wedge forms that take inspiration from the idea of a stride-in-motion and present footwear on minimal inclined surfaces, animated patterns on led mesh curtain that graphically expresses the dynamism of the lombardian metropolis, a customization bar crafted from polished, black marble where shoppers can have hogan products customized, and curving glass staircase which leads to the basement section.
The new Hogan flagship stocks the brand’s full range of men’s and women’s shoes, bags and accessories.
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from CPP-LUXURY http://www.cpp-luxury.com/hogan-opens-new-flagship-store-in-milan/?utm_source=rss&utm_medium=rss&utm_campaign=hogan-opens-new-flagship-store-in-milan
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