Sunday, 2 April 2017

Designs On Your Wrist

p/p pandnbsp;/p pThe youngest of the watchmaking brandsandmdash;Roger Dubuis is all about avant garde creations. We caught up with Jean-Sandeacute;bastien Berland, Regional Brand Director, Roger Dubuis to find out about the brandandrsquo;s plans in India and whatandrsquo;s in store for this year./p pandnbsp;/p pstrongEDITED EXCERPTS/strong/p pstrongbr //strong/p pstrongTELL US MORE ABOUT THE INDIA SPECIAL COLLECTIONS AT ROGER DUBUIS/strong/p pFor the first time in 2016, we launched two exclusive watches for the Indian market during the Diwali season. From business tycoons to Bollywood celebrities, our collections are very popular in India and hence we thought of bringing in two extraordinary watchesandmdash;Excalibur 42 Automatic in Rose Gold with a grey dial for men and the Velvet Automatic in Pink gold for women. We are working closely with our partners in India to cater to the needs and demand of this market.andnbsp;/p pandnbsp;/p pstrongWHATandrsquo;S IN STORE FOR THIS YEAR?/strong/p pRoger Dubuis believes in pushing the boundaries with world premieres as the spirit of the brand is to keep pushing the limits of watchmaking with new complications, new materials and other technical advancements. This time, the focus is on the Excalibur line. We are not going to change the production or quality, but we seek to achieve the perfect blend between striking designs and high quality movements, which makes our brand successful. 2016 was the year of the [Velvet] Diva; for 2017, itandrsquo;s the legend of Excalibur./p pandnbsp;/p pstrongWHATandrsquo;S IN STORE FOR WOMEN FROM THE BRAND?/strong/p pWomen will also see new novelties from our Excalibur line such as the Excalibur 36. The Velvet line will see a continuity of the collection. The growth in the womenandrsquo;s category has been amazing so far, considering that we donandrsquo;t do quartz movements. This is due to the design of our watches, which have Geneva Swiss-made movements, set in automatic watches. A Roger Dubuis woman is one, who is more interested in whatandrsquo;s behind the dial and in the functioning of the watches, not just in the face of the watch and its embellishments./p pandnbsp;/p pandnbsp;/p p style="text-align: center;"/p p style="text-align: center;"emExcalibur 36/em/p pandnbsp;/p pandnbsp;/p pandnbsp;/p pstrongWHOandrsquo;S A ROGER DUBUIS WOMAN?/strong/p pShe is a diva; someone who is well travelled, charismatic, and is not afraid to try out new and bold designs, but believes in exclusivity and high quality. Sheandrsquo;s a rare breed and is a trendsetter./p pandnbsp;/p pstrongBEING A RELATIVELY NEW BRAND, HOW DOES THE BRAND KEEP PACE WITH THE HISTORICAL BRANDS?/strong/p pWell, it depends on how you define new. According to the US, we are now over 21 years old and therefore, an adult. The brand was set up in 1995, so we have achieved a certain maturity. We have huge respect for the legendary knowledge and the past of the watchmaking industry. But because we are always looking forth, we are innovative in spirit, and this is what makes the brand different and successful as a watchmaker. The brand had built and accumulated its knowledge from the legendary watchmakers and the art of watchmaking, but we are free from any traditional boundaries, which allows us a lot of lot of freedom and creativityandmdash;crazy new movements, skeleton dials, double tourbillons, new materials and other contemporary variations in architechtural and technical watchmaking./p pandnbsp;/p pstrongWHATandrsquo;S YOUR TAKE ON SMART WATCHES?/strong/p pWhether itandrsquo;s a phone, watch, or TVandmdash;the smart technology and the IT revolution has gained momentum, but it has not yet killed craftsmanship and the luxury world. Despite hi-definition screens on your wall, people are still investing in art as a piece of art carries an emotion and speaks to your heart. The same applies to our watches. Mechanical timepieces bring along exclusivity and a unique appeal as compared to smart watches./p pandnbsp;/p pstrongMore On andgt;andgt; a href="http://www.luxpresso.com/watches" target="_blank"Watches/a/strong/p

from Luxpresso http://www.luxpresso.com/news-watches/interview-with-jean-sebastien-berland-regional-brand-director-of-roger-dubuis/17033144
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