The first watch for ladies from Chanel to feature an in-house movement and the movement, instead of imposing a floral motif on an otherwise standard tourbillon design, Chanel have asked the movement designers to make the watch movement conform to the lines of a Camellia, one of the maison’s most treasured touchstones.
Chanel’s Première is not a new watch. In fact, this model originally launched 30 years ago. But the revamped version features the same octagonal shape that’s inspired by the brand’s own No. 5 perfume bottle. The watch is available in a version with 104 brilliant-cut diamonds and 4 baguette-cut diamonds and another with 42 baguette-cut diamonds and 52 brilliant-cut diamonds. Chanel’s simple and classic aesthetic is maintained by the black satin strap and the white gold double folding buckle set with 30 brilliant-cut diamonds.
Prices start at €130,000 (approx. US$138,000) for the brilliant-set model while the baguette-set model is to be priced at €190,000 (approx. $200,000) on a satin strap and €260,000 (approximately US$276,000) with the full pavé bracelet.
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