DFS epitomizes sense of place in Italy-inspired collection

DFS’ Love of Travel campaign

LVMH-owned travel retailer DFS’ T Galleria is sending its love from Venice with an exclusive capsule featuring products from across the five pillars of luxury.

The collection, boasting more than 50 products from more than 30 brands, was created in celebration of the retailer’s love of travel. Although DFS has shops around the world, the retailer found inspiration for the capsule in its T Fondaco dei Tedeschi store in Venice, Italy.

A trip to Venice
DFS opened T Fondaco dei Tedeschi in September 2016 along Venice’s Grand Canal. Fittingly, the 800-year-old space, now occupied by DFS, was once an exchange center for silk, spice and other goods traders between the Asia and Europe (see story).

T Fondaco dei Tedeschi is DFS’ first outpost in Europe and carries more than 200 brands. The store also includes a restaurant and an events pavilion where Venice arts and culture are showcased, creating a destination shopping experience.

Available at T Galleria and DFS stores around the world, the “From Venice With Love” collection includes the best of Italian fashion, fragrance, food and international designers with pieces from Armani, Aquazzura, Gucci, Longines, Salvatore Ferragamo and Valentino. The pieces all drew inspiration from the colors of the Italian flag.

Gianvito Rossi pumps 

“For centuries, Venice has inspired generations of craftsmen with its heritage of luxury,” said Sibylle Scherer, president merchandising and consumer marketing at DFS Group.

“With the opening our first European location at T Fondaco dei Tedeschi in Venice, we wanted to create a collection that epitomizes a sense of place and captures the essence of Italy for travelers visiting DFS locations all over the world,” she said.

T Galleria and DFS will design dedicated pop-up spaces to showcase the collection beginning March 1.

From Venice With Love is accompanied by T Galleria’s spring 2017 campaign, “Love of Travel.” The campaign features British model Alex Libby and Hong Kong fashion blogger Cindy Ko.

The pair is shown as they explore the maze of Venice’s streets and canals. The Love of Travel campaign was photographed by documentary photographer Tom Craig.

Cindy Ko for DFS, spring 2017 

From March to May, consumers can immerse themselves in the spring 2017 campaign at DFS’ 17 airport and 18 downtown T Galleria storefronts, as well as online and on social media.

DFS’ Web site, for example, will feature a 360-degree video that transports viewers to Venice landmarks such as the Peggy Guggenheim Museum, Harry’s Bar and T Fondaco dei Tedeschi.

In-store activations include window displays and photo opportunities to bring the spirit of Venice to life.

from Apparel and accessories – Luxury Daily https://www.luxurydaily.com/dfs-epitomizes-sense-of-place-in-italy-inspired-collection/
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