Behind-the-Scenes: Did Sidharth Malhotra Just Pop the Question to PeeCee?

pDiamantaire Nirav Modi has unveiled his latest advertising campaign, Say Yes, Forever, featuring actors Priyanka Chopra (the recently-appointed global brand ambassador of the brand) and Sidharth Malhotra. The campaign, celebrating the beauty of the brandandrsquo;s solitaire diamond engagement ring, was released on Valentineandrsquo;s Day. Hereandrsquo;s a sneak peek behind the making of this campaign./p pandnbsp;/p pThe ad film shows a nervous Malhotra planning a dreamlike proposalandmdash;complete with a rooftop dinner date and live musicandmdash;for Chopra. Allandrsquo;s well until an irate Chopra arrives, resolving to stop saying yes to people. Taken aback at first, almost dropping the plan to propose, Malhotra eventually wins his desired yes from Peecee, thanks to his affable charm./p pandnbsp;/p pWhile the campaign has been taking the internet by storm, hereandrsquo;s a glimpse behind the scenes./p pandnbsp;/p p param name="movie" value="http://timesofindia.indiatimes.com/configspace/ads/TimesWrapper.swf" / param name="allowFullScreen" value="true" / param name="quality" value="high" / param name="wmode" value="opaque" / param name="allowScriptAccess" value="always" / param name="allowNetworking" value="all" / param name="flashvars" value="channelid=10030andamp;playerid=24andamp;contentid=0_k13szyhpandamp;contentpath=andamp;autoplay=0andamp;title=Priyanka Chopra and Sidharth Malhotra in Nirav Modi's Latest Ad Campaignandamp;keywords=Priyanka Chopra, Sidharth Malhotra, Valentine's Day, Sidharth Malhotra proposes to Priyanka Chopra, Sidharth Priyanka Valentine, Sidharth Priyanka video, Sidharth Priyanka adandamp;section=Priyanka Chopra, Sidharth Malhotra, Valentine's Day, Sidharth Malhotra proposes to Priyanka Chopra, Sidharth Priyanka Valentine, Sidharth Priyanka video, Sidharth Priyanka adandamp;videosection=videoshowandamp;duration=1:05andamp;relatedvideo=" /embed style="z-index:-1" type="application/x-shockwave-flash" width="600" height="450" src="http://timesofindia.indiatimes.com/configspace/ads/TimesWrapper.swf" allowfullscreen="true" quality="high" wmode="transparent" allowscriptaccess="always" flashvars="channelid=10030andamp;playerid=24andamp;contentid=0_k13szyhpandamp;contentpath=andamp;autoplay=0andamp;title=Priyanka Chopra and Sidharth Malhotra in Nirav Modi's Latest Ad Campaignandamp;keywords=Priyanka Chopra, Sidharth Malhotra, Valentine's Day, Sidharth Malhotra proposes to Priyanka Chopra, Sidharth Priyanka Valentine, Sidharth Priyanka video, Sidharth Priyanka adandamp;section=Priyanka Chopra, Sidharth Malhotra, Valentine's Day, Sidharth Malhotra proposes to Priyanka Chopra, Sidharth Priyanka Valentine, Sidharth Priyanka video, Sidharth Priyanka adandamp;videosection=videoshowandamp;duration=1:05andamp;relatedvideo=" allownetworking="all" pluginspage="http://www.macromedia.com/go/getflashplayer" name="myMovie"/embed /object /p pandnbsp;/p pandnbsp;/p pstrongMore On andgt;andgt; a rel="nofollow" href="http://www.luxpresso.com/jewellery" target="_blank"Jewellery/a/strong/p

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