HandM's Initiative Towards a Sustainable Future

pIn a move to amp its garment collecting initiative (and to an extent its sustainable fashion game), fashion retailer Handamp;M unveiled the andlsquo;Bring Itandrsquo; campaign last week. The campaign kicked off with a short filmandmdash;Bring It Onandmdash;directed by American filmmaker Crystal Moselle. It aims at raising awareness about garment recycling./p pandnbsp;/p pHandamp;M launched its garment collecting initiative in 2013, wherein they accept garments and textiles from any brand and in any condition to any of its stores, throughout the year./p pandnbsp;/p pThe Bring It short film shows people how they can increase the life of a garment by letting go of unwanted clothing for reuse and recycle. It illustrates how these clothes can be reused for creating fibre for new garments and, in turn, save natural resources because lesser garments will go to landfills./p pandnbsp;/p pHere's a look at Bring It On./p pandnbsp;/p p style="text-align: center;"iframe src="https://www.youtube.com/embed/7i4JSzB8VlU" width="560" height="315" frameborder="0"/iframe/p pandnbsp;/p pstrongMore On andgt;andgt; a rel="nofollow" href="http://www.luxpresso.com/style/fashion" target="_blank"Fashion/a/strong/p

from Luxpresso http://www.luxpresso.com/news-style/hm-presents-the-bring-it-campaign/17013038
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