Skyand#039;s the Limit

pWith the launch of their fashion portal, Lulu and Sky, Dior India's Kalyani Saha Chawla with entrepreneur Tina Antionades step into the e-retail world./p pandnbsp;/p p"Starting it has been a challenge," says Chawla. "But a challenge Iandrsquo;ve absolutely loved. The digital space is a different animal than what I have been used to in the past. An animal that you need to feed all day long." Launched earlier this month, it already has the likes of Alia Bhatt and Esha Gupta shopping its looks./p pandnbsp;/p pHere, in her own words, is what Kalyani Saha Chawla learned over the last few months:/p pandnbsp;/p pspan style="font-weight: bold;"Brands have to tell a story:/span Everyday. The digital space makes brand story-telling rather interesting. Not only do you have to keep the consumer engaged long term to understand who you are, but also get them to like you every day. andnbsp;/p pandnbsp;/p pspan style="font-weight: bold;"Insta-buy:/span You need to keep the consumer glued onto social media, and easy and instant access to purchase right there. andnbsp;The conversion between interest and purchase must be instantaneous./p pandnbsp;/p pspan style="font-weight: bold;"If you donandrsquo;t have an app, youandrsquo;ll soon become crap:/span Mobile is becoming a bigger and bigger medium by which consumers are shopping and operating on. If you arenandrsquo;t where consumers are, you will be left behind. Which is why we have just recently launched our Android app, and will soon be available on the Apple store as well. andnbsp;/p pandnbsp;/p pspan style="font-weight: bold;"Your story is my story: /spanYou must engage consumers. The more they participate in your brand, the more the brand lives. andnbsp;Which is why at Lulu and Sky, our consumers will be our campaign. andnbsp;When a friend tells you about a brand, it is far more impactful than any brand speak./p pandnbsp;/p pspan style="font-weight: bold;"Look, learn, and like:/span The more you see, the more you learn. So the old habit of constantly checking out what others are doing and keeping it stowed away is as relevant today as it was decades ago./p pandnbsp;/p pspan style="font-weight: bold;"Turn interest into Pinterest:/span andnbsp;You need to inspire people with your products. Consumers who are not looking for you will eventually find you based on your style, aesthetics, and storytelling. andnbsp;/p pandnbsp;/p pIandrsquo;m still in the process of learning, and every day is a new curve. Itandrsquo;s exhausting and exhilarating, but itandrsquo;s a new love./p pandnbsp;/p pspan style="font-weight: bold;"More On andgt;andgt; a rel="nofollow" href="http://www.luxpresso.com/style/fashion"Fashion/a/span/p

from Luxpresso http://www.luxpresso.com/news-style/how-diors-kalyani-saha-chawla-found-lulu-and-sky/16121948
via Your #1 Source to Finding Luxury & Designer Goods, Handbags & Clothes at or Below Wholesale: Click Here.