Michael Kors to introduce menswear at new European stores

Previously available in Europe only in department stores, Michael Kors men’s collections are being introduced at new stores in Europe.

The brand took the first step last May, with the opening of Michael Kors’ London flagship on Regent Street, the label’s largest in Europe. Michael Kors will open another London store on 15th December, this time at the Westfield White City shopping mall, featuring both the men’s and women’s collections.

On the same day, the same format will be introduced for the first time in France with the inauguration of the new, 500-m2 Lyon store located inside the Part Dieu shopping mall, which will showcase both the men’s and the women’s collections.

“The plan is to deploy the format in all of our European stores,” stated the fashion label, which currently operates twelve stores in France, four of them in Paris.

Michael Kors Fall Winter 2016 ad campaign

 

 

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