Luxury advertising is pushing limits to challenge fake news stories, introducing controversy branding. So it appears that “controversy branding“ is a real big deal in luxury advertising at the moment and many emerging luxury brands can even use it to capture brand awareness engagement. Luxury Advertising French luxury brand Yves Saint Laurent enforced controversy branding…
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from MosnarCommunications.com Influencer Luxury Digital Marketing http://mosnarcommunications.com/luxury-advertising-creating-controversy-branding/
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