Ferragamo appoints 3 designers at the helm of its creative team

In a move that counters a major trend in the industry toward consolidation, Salvatore Ferragamo, the Italian brand, confirmed on Thursday that it was appointing three designers to the top of its creative team.

Fulvio Rigoni and Guillaume Meilland will become design directors of women’s and men’s wear, respectively, joining Paul Andrew, who will be the design director of women’s footwear.

The move is part of a major reorganization of the brand under CEO Eraldo Poletto appointed in August after the resignation of his predecessor, Michele Norsa, and the departure of Massimiliano Giorgetti, who resigned as creative director in March.

Nevertheless, Mr. Poletto said in a call from Milan, “ready-to-wear is key to conveying the look and lifestyle of the brand” and would continue to be a priority.

Mr. Andrew, who was hired in September, remains the most well-known of the three top designers. He is the only designer with his own, separate brand and is based in New York. Mr. Rigoni, who was unofficially responsible for the Ferragamo women’s wear show in September, had been part of the team since earlier this year; Mr. Meilland joins from Lanvin, which has been hemorrhaging personnel since the firing of its creative director, Alber Elbaz, in late 2015.

The three men at Salvatore Ferragamo “are different characters and have different expertise, but they are united under a vision for the brand,” Mr. Poletto said.

The first test of his antithetical strategy will be the men’s wear shows in January, followed by women’s wear under both Mr. Andrews and Mr. Rigoni in February.

Salvatore Ferragamo new designers Salvatore Ferragamo – Paul Andrew, Fulvio Rigoni, Guillaume Meilland

 

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