Estée Lauder has acquired Becca Cosmetics from Luxury Brand Partners for a reportedly US$200 million. Becca Cosmetics was founded in 2001 and is expected to earn approximately $80 million in 2016. It is mostly known for its non-Caucasian clientele, contouring products and collaborating with YouTube makeup star Jaclyn Hill. Hill featured one of BECCA’s products in a makeup tutorial that resulted in a tripling of sales. Hill has over three million subscribers and her videos regularly log nearly one million views.
“BECCA Cosmetics is a wonderful addition to our portfolio of prestige beauty brands,” said Fabrizio Freda, President and Chief Executive Officer of Estée Lauder. “Its unique focus on complexion products that flatter a wide range of skin tones, combined with its sophisticated yet accessible consumer and digital engagement across channels has inspired a devoted fan base.”
Becca Cosmetics
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from CPP-LUXURY http://www.cpp-luxury.com/estee-lauder-acquires-becca-cosmetics-for-us200-million/?utm_source=rss&utm_medium=rss&utm_campaign=estee-lauder-acquires-becca-cosmetics-for-us200-million
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