Cartier puts twist on traditional muses with cactus-inspired jewelry

Cactus de Cartier collection

Richemont-owned Cartier headed to the desert to source its latest jewelry inspiration.

The French jeweler’s Cactus de Cartier range features cactus-shaped baubles for a spirited collection meant to evoke the rebelliousness and resiliency of the flower, and in turn the wearer. Cartier has long sourced inspiration from the natural world, especially the colors, shapes and symbols associated with florals.

Within the garden
Throughout Cartier’s history the brand has transformed nature into jewelry “as an expression of the radiant confidence of a captivating woman.” Cartier has created pieces inspired by orchids, buttercups, palms and numerous other floral shapes.

Cactus de Cartier is a new addition to Cartier’s vast garden of floral-inspired collections. This line offers an edge over Cartier’s typical flower-themed collections due to “the secret beauty” of the cactus, which begs to be touched, but is best observed from afar.

To introduce Cactus de Cartier, the jeweler promoted the collection through a series of social videos set to Western-themed instrumentals. Filmed in ten-second clips and shared to its social channels, the videos show Cactus de Cartier rings balanced on top of the jeweler’s signature red box to highlight structure and material.

On Cartier’s Web site its “desert beauties” are shown with more detail. Tabs allow the consumer to browse the collection by type, learning about the stones and metals used.

The Cactus de Cartier collection features rings, pendants, cuffs, brooches and earrings all in yellow gold. The three variations of the collection are set with either white diamonds, blue lapis lazuli or emeralds with orange carnelian and diamonds to create a realistic cactus.

Cartier’s Web site also includes a short look book with a model photographed against stucco walls, cacti and a desert landscape to provide context for the collection.

Cactus de Cartier collection 

Pieces in the Cactus de Cartier collection range in price from $15,000 for a gold and diamond ring to $221,000 for a cactus-themed cuff of gold, chrysophares, emeralds, carnelians and diamonds.

In addition to its inspiration sourced from flora, Cartier has also used fauna as a muse.

Most notably, French jeweler Cartier is highlighting its signature motif in the Panthère collection through a social video with a live panther browsing the themed jewelry.

The use of a panther in the video pushes the animal past the space of being just a motif of Cartier and makes the elegant and predatory animal an icon of the brand and its products. By circling this campaign back to the brand’s symbol, Cartier is refocusing consumers’ perspectives on the brand (see story).

from Jewelry – Luxury Daily https://www.luxurydaily.com/cartier-puts-twist-on-traditional-muses-with-cactus-inspired-jewelry/
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