Ritz-Carlton blurs lines between business and pleasure for corporate events

Image courtesy of Ritz-Carlton

The Ritz-Carlton Hotel Company is innovating in the meetings and events space by encouraging organizers to book with its new sensory-stimulating conference program.

Combing through Pinterest, online platforms and onsite holiday window displays are just a few of the methods in which experts are gleaning inspiration for creative event experiences designed to motivate attendees. Ritz-Carlton’s new A Meeting of the Senses program selects all details of events, such as food, cocktails, individualized itinerary and wellness breaks, to fully immerse participants.

“The Ladies and Gentlemen of The Ritz-Carlton are experts at delivering engaging and unexpected events, often drawing inspiration from popular culture, social media, and fashion to set the bar high for success,” said Ritz-Carlton.

Sensory stimulants
Up to 60 Ritz-Carlton locations worldwide are implementing the program, allowing event planners to sign up for a specialty meeting experience that focus on sense stimulation. The program hopes to make luxury meetings more invigorating and immersive for attendees.

The Kapalua, HI location is one of the hotels participating in the program and is leveraging its beautiful landscape to help cultivate a memorable event experience. For instance, the hotel screened a film on its rolling Plantation Lawn where attendees were treated to a picnic basket for its Picnic Under the Stars.

Ritz-Carlton Kapalua’s Picnic Under the Stars

Each participating hotel will incorporate experiences that relate to the specific location, such as Kapalua’s Picnic Under the Stars. For example, the Ritz-Carlton New York allows direct access to an express shopping program offered by Saks Fifth Avenue within breaks.

Ritz-Carlton is hoping to capitalize on the growing interest of merging business and leisure through its A Meeting of the Sense program. Events organized under the program will feature a wide range of evening and daily activities that balance pleasure and work for a better experience that leaves attendees interested and excited.

Many of the experiences to be introduced are designed with wellness and productivity stimulation in mind. For instance, the Kapalua location features its Green Smoothie Station, Vienna, Austria provides personal trainer sessions for workouts during breaks and Aruba includes an oxygen station for relaxation.

A Meeting of the Senses shares unique cocktails

Team members at individual locations who are a part of the A Meeting of the Senses program are taking inventory from a wide range of platforms to draw inspiration. The New York team is taking ideas from holiday window displays, while those in St. Louis, MO are tapping into Pinterest to look for trends.

Localized experiences
The hotel brand focuses on providing localized services that coincide with local culture.

For instance, Ritz-Carlton Toronto encouraged guests to “wine down” in a recent experiential package.

Canada emerged as a winemaking stronghold in North America, with world-renowned wineries producing cool climate Chardonnays and earthy Pinot Noirs. The guest package aimed to showcase what Canadian vineyards have to offer through one-of-a-kind experiences (see more).

The Hotel Company also aimed to leverage online and social media services to better connect to national and global consumers. The brand provided enthusiasts with a one-stop shop online by establishing itself on Flipboard.

Flipboard was an addition to Ritz-Carlton’s social media portfolio and features 12 different branded magazines covering a range of topics. Social media serves as the primary liaison between consumers and online content, so venturing to new platforms and finding new ways to package material will grant the brand more visibility (see more).

“A key component of the planning process is Pinterest; its visual and creative focus has proven to be one of the most invaluable resources for trend spotting for planners at The Ritz-Carlton, St. Louis. Meeting planners at The Ritz-Carlton, Amelia Island visit New York each year to tour the holiday window displays at luxury department stores, and bring back ideas to incorporate in future events,” the Ritz-Carlton said.

from Travel and hospitality – Luxury Daily https://www.luxurydaily.com/ritz-carlton-blurs-lines-between-business-and-pleasure-for-corporate-events/
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