Jimmy Choo Reveals a New Star-Studded Girl Gang for the AW '16 Campaign

p/p pandnbsp;/p pTo continue the celebration marking Jimmy Chooandrsquo;s 20th anniversary in the shoemaking business, the brand recently hosted New Yorkandrsquo;s crandegrave;me to a night of champagne and canopies. While names like Diane Kruger, Olivia Culpo, Brendan Fallis and Chanel Iman made it to the guest list, the evening also witnessed the global launch of Jimmy Chooandrsquo;s AW andrsquo;16 campaign, which actually is a music video.andnbsp;/p pandnbsp;/p pstrongJimmy Chooandrsquo;s Girl Squad:/strong/p pstrongbr //strong/p pIntroducing the brandandrsquo;s new girl squad, the campaign shows Amber Valletta, Milla Jovovich, Sasha Pivovarova, Lexi Boling, Taylor Hill, Jasmine Tookes and Xiao Wen Ju lip-syncing andnbsp;rap artist Leikeli47andrsquo;s power anthem andrsquo;Girl Gangandrsquo;. Shot in a New York studio, the campaign, or must we say music video, shows andnbsp;the models sporting Jimmy Chooandrsquo;s latest winter andrsquo;16 footwear and accessories, as they rap andnbsp;to the staccato lyrics./p pandnbsp;/p pandlsquo;The video is really a reflection of who the modern Jimmy Choo woman is today. andnbsp;Sheandrsquo;s dynamic, confident, playful and living life on her own terms. andnbsp;Itandrsquo;s a video thatandrsquo;s visually beautiful, fun and makes you cheer for todayandrsquo;s heroines,andrsquo; said Sandra Choi, Creative Director, Jimmy Choo, who led her star ladies from the music video at the campaign launch during the anniversary bash in New York. She concluded, andlsquo;As a brand, we have a strong affinity with New York. We opened our second store here, which has marked the beginning of our new global journey.andrsquo;/p pandnbsp;/p pHereandrsquo;s a glimpse of the music video that the fashion world is tripping over./p pandnbsp;/p piframe src="https://www.youtube.com/embed/prGwO6KN_dc" width="640" height="360" frameborder="0"/iframe/p pandnbsp;/p pstrongMore On andgt;andgt; a href="http://www.luxpresso.com/style/fashion" target="_blank"Fashion/a/strong/p

from Luxpresso http://www.luxpresso.com/news-style/jimmy-choo-launches-its-aw16-campaign-to-mark-its-20th-anniversary/16091405
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