Aston Martin has strengthened its presence in the Middle East with the opening of a retail showcase in Abu Dhabi’s Avenue at Etihad Towers. The new opening marks the company’s entry in the Abu Dhabi market, ahead of the much-anticipated showroom opening scheduled for early 2017.
For the very first time, Aston Martin will offer clients in Abu Dhabi a fully immersive brand experience. The display, similar to the soon-to-be-opened showroom, offers the same scope of services to clientele. The marques’ beautiful sports cars, a private customer lounge and a variety of Aston Martin merchandise is available. Visitors will also have the opportunity to arrange a test drive and meet the new Aston Martin Abu Dhabi team.
“We are pleased to open our doors in Abu Dhabi and create a solid brand presence until our fully-fledged showroom opens. Being in the capital is integral to our regional brand strategy, and we look forward to introducing clients to over 103 years of passionate heritage, fine British craftsmanship and style. Owning an Aston Martin is a beautiful experience that we are delighted to bring to this important cultural centre,” said Christopher Sheppard, Chief Executive Officer, Aston Martin MENA.
Further investment will also be made in a Service Centre for Abu Dhabi to ensure that Aston Martin factory trained technicians provide current and future customers with the piece of mind that their beautiful hand crafted cars will always be operating at their peak performance.
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