Wednesday 29 June 2016

Exclusive: A Trip Behind Bottega Veneta's F/W 2016 Campaign

p/p pItalian fashion brand Bottega Venetaandrsquo;s ongoing projectandmdash;the Art of Collaborationandmdash;has reached another milestone; this time, it is the campaign with renowned Dutch photographer Viviane Sassen. br /br /It all started in 2001 when Tomas Maier came onboard as the brandandrsquo;s creative director and introduced this remarkable idea of inviting world-renowned visual artists to collaborate on the brandandrsquo;s advertising campaign, season after season. After celebrated photographers like Nobuyoshi Araki, Nan Goldin, Philip-Lorca diCorcia, Pieter Hugo, Peter Lindbergh and Juergen Teller; Bottega Veneta has joined forces with Dutch photographer Viviane Sassenandmdash;for the second timeandmdash;for its Fall/Winter 2016 advertising campaign.br /br /After the last campaign in Netherlands, this time, the brand has chosen to shoot amidst the massive and extravagant monumental scene of Italyandrsquo;s Grande Cretto of Gibellina. The Grande Cretto of Gibellina is a land art that spreads across 80,000 square meters and was built by Alberto Burri, a revolutionary post-war Italian artist. Sadly, the work of art was destroyed in 1968 due to an earthquake and couldnandrsquo;t be built again.br /br /Sassen envisioned a symbolic celebration of life and art for the shoot and brought it to reality by covering the remains of the village with concrete blocks, enhanced by cracks. This stunning picture painted by the Dutch artist brings out the beauty of a range of clothes that are chic and defined by colours, including peacock blue, royal red and more. The artistic background vistas serve as a contrast to the vibrant colours of the clothes. br /br /Exclusively on Luxpresso, we take you behind the scenes of this latest collaboration of Bottega Veneta to give you a glimpse of the labelandrsquo;s Fall/Winter 2016-2017. Be prepared to teleport yourselves to a world that is truly magical./p p style="text-align: center;"br /iframe src="https://www.youtube.com/embed/tHJC__gcxRk" width="560" height="315" frameborder="0"/iframe/p pandnbsp;/p pstrongMore On andgt;andgt; a rel="nofollow" href="http://www.luxpresso.com/style/fashion" target="_blank"Fashion/a/strong/p

from Luxpresso http://www.luxpresso.com/news-style/exclusive-behind-the-scenes-of-bottega-venetas-fall-winter-2016-ad-campaign/16062974
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