Interview: Of Mission and Values with Pierre Rainero of Cartier

pandnbsp;/p p/p pstrongThe last time we met, you spoke about your role and how it encompasses various aspects of creation, heritage and overall communication. Has that changed in any way?br //strongIn fact, itandrsquo;s threefold, given my role in image and styleandmdash;and part of the style is what we call heritage. It would be difficult at Cartier to decide on current creations without any notion of how and why the style was built through history.br /br /strongHow do you acquire antique pieces?/strongbr /We do it in many different ways. Sometimes the original owners approach us, along with an incredible network of merchants and dealers in the world, and then there are auctions.br /br /strongWhat is your biggest challenge?/strongbr /Sometimes itandrsquo;s timeconsuming, as I have to visit museums all over the world. Also, all our pieces are insured, so our people from the insurance side have to see the museum for themselves to say andlsquo;yesandrsquo; or andlsquo;noandrsquo; to loaning the pieces. Since this is a very important aspect, I travel with them sometimes because I have to evaluate them. If itandrsquo;s a andlsquo;noandrsquo;, [to understand] what can be done to turn that into a andlsquo;yesandrsquo;. Also, we work with people in museums on new projects, ideas, and so on. While this is time-consuming, itandrsquo;s also an enormous pleasure, because itandrsquo;s about sharing and talking scientifically about what Cartier is. Itandrsquo;s not necessarily a challenge because the artistic value of our pieces is so strong it makes that part of my job very easy. So itandrsquo;s very easy to share the beauty of the pieces with collectors and curators. The challenge lies more on the contemporary part, on the style and creations, because you always gamble in a way when you create a new object. This is always a challenge. Itandrsquo;s a huge responsibility, both for the people of the past whoandrsquo;ve made the maison, and the people of the future because our current work will form the heritage of the future./p p style="text-align: left;"andnbsp;/p p style="text-align: center;"/p p style="text-align: center;"emDragon Mysterieux/em/p p style="text-align: center;"embr //em/p pstrongCartier renovated an 18th-century farm building near La Chaux-de-Fonds to house the mandeacute;tiers dandrsquo;art craftsmen. Is that one way youandrsquo;re working on building the heritage of tomorrow?/strong/p p style="text-align: left;"Since the name of Cartier is so well appreciated, it makes us feel that we also have a mission. Talking about mandeacute;tiers dandrsquo;art, we feel that we have a mission to forward those mandeacute;tiers and the capacities of the artisans to work at their best and to create their best. We felt at the very beginning, almost 20 years ago, when we invested and started to work even more on mandeacute;tiers dandrsquo;art, we had that vision. As you see, we work with not only very traditional mandeacute;tiers dandrsquo;art, but [have] also tried to rejuvenate some very old mandeacute;tiers dandrsquo;art. We also invent new talents, such as the granulation with enamel technique, marquetry of petals, and so on. So thatandrsquo;s also our missionandmdash;thinking of transmission. And itandrsquo;s very important to have created that house for mandeacute;tiers dandrsquo;art because the location makes the artisans work next to each other. On the one hand, this serves as stimulation, and on the other hand, it serves the idea of transmission and learning.br /br /strongIf youandrsquo;re striving to make creations that are relevant to today, does this mean that you have to pay heed to trends?/strongbr /The idea is to be in line with the evolution of the way of life of the people. The success of Cartier lies in our specific search for beauty. We are here to make beautiful objectsandmdash;thatandrsquo;s our mission again. At the same time, we want to create objects that are relevant to the people of today. So every time we are in front of a creative project, we have to feel and be sure that people today will want to live with our objects not only because they are beautiful, but also because they correspond to their day-to-day lives. We are very open and curious about our clients and the way they live. When we see a product, we think: Who will wear that and when? Will it be [good] enough for the people to have the desire to acquire them? If people think itandrsquo;s beautiful, they will think of the occasions when they can wear them or how they could display the object in their space. It means that we have to be of our time. We try to understand the evolution of our clients in different fields./p pandnbsp;/p pstrongMore On andgt;andgt; a href="http://www.luxpresso.com/watches" target="_blank"Watches/a/strong/p

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