Footwear and accessories label Stuart Weitzman is giving brides-to-be more options to make a shoe statement on their big day.
The brand has expanded its bridal collection, creating nuptial-ready versions of some of its most popular evening shoes, including the Nudist. While wedding dresses get a lot of the attention, for many brides their footwear choices for the ceremony and reception are the main event.
Fashion-forward brides
Stuart Weitzman’s new bridal styles launched on its ecommerce site on April 18, during the last day of New York International Bridal Week, a major trade show attended by the engaged, as well as in the midst of Bridal Fashion Week.
Stuart Weitzman bridal collection
Ten styles are being offered in fabrics including white satin, argento noir and platinum gold noir. High-heeled sandals, pointed toe pumps, a lace-up ballet flat and wedges allow brides to pick the heel height and style that best suits them.
Customers can add Swarovski crystal elements in clear, white or blue to the satin styles.
Recognizing brides’ desires to celebrate their individual styles, Stuart Weitzman is also offering a customization program. This takes a page out of the brand’s eponymous designer, who proposed to his wife with a specially inscribed shoe.
The lining of his shoe read, “”Made expressly for the future Mrs. Weitzman,” but clients can have their own married name and the date of their ceremony inscribed in the sock lining of their shoes.
Stuart Weitzman bridal collection
During bridal week, Elie Saab introduced its first ever full bridal collection, which includes both modern and classic gowns and accessories such as veils, handbags and shoes.
Elie Saab bridal is available immediately in the brand’s boutiques in Paris, Beirut, Dubai and Hong Kong, as well as its shop within Harrods. The collection will be available globally in October.
Similar to Stuart Weitzman, Elie Saab is a red carpet favorite, making this extension of its event attire natural.
With wedding season kicking off, a number of brands are aiming to help consumers navigate their planning.
British jeweler De Beers is beginning a journey alongside brides-to-be with nuptial-themed content, placing its engagement rings at the campaign’s center.
Housed on De Beers’ social media accounts, the jeweler has embedded its engagement rings’ styles into various types of weddings to help brides use their ring as a guide for planning their ceremony. From venues and bouquets to hairstyles and invitations, De Beers’ wedding content allows the jeweler to be a part of the celebration after the ring has been purchased and the planning begins (see story).
from Apparel and accessories – Luxury Daily http://www.luxurydaily.com/stuart-weitzman-lets-brides-express-personal-style-through-shoe-selection/
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