German luxury brand Philipp Plein expects 2016 turnover to surpass 200 million euros, a remarkable performance from a turnover of 8 million euros in 2008. In 2015, Philipp Plein invested 18 million euros in marketing, including communications and catwalk shows.
The main markets of the company are Asia Pacific (28.4%) mainly China and South Korea, Italy (16.7%) and the CIS region with 12.1%. France, representing 7.7% of total sales, is the market that has recorded the best performance in recent years.
But it is the United States that the brand now wants to concentrate. North America is still a small market for Philipp Plein with stores in New York, Miami and Beverly Hills. The company aims to reach 15 units by the end of 2017.
Present in over 60 countries, the label is distributed through 600 multi-brand customers (800 outlets). It counts 73 mono-brand stores, of which 14 directly managed. In 2016, the brand expects approximately 40 new store openings. Also this year, Philipp Plein will relocate its showroom in Milan to a space of 3000 sqm.
Philipp Plein Spring Summer 2016 ad campaign
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from CPP-LUXURY http://www.cpp-luxury.com/philipp-plein-reports-excellent-performance/?utm_source=rss&utm_medium=rss&utm_campaign=philipp-plein-reports-excellent-performance
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