Hugo Boss has announced it will close around 20 of its 145 stores in greater China and make extensive renovations to others there. After a review of its entire store estate, it could close more outlets elsewhere and will open fewer than 20 stores worldwide, down from a net 72 last year.
The company also said it plans to expand its digital activities and bring the running of its online business in Europe in-house in May to better coordinate with its stores.
It slashed prices for its spring collection by 20 percent in China, with another 10 percent due in the second half, Finance Chief Mark Langer told a news conference. A suit that costs 500 euros in Germany still costs 900 euros in China though, he said.
Hugo Boss store Hong Kong
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