Diesel has opened two new stores, one for the Diesel label and one for the Diesel Black Gold label in Tokyo at Aoyama. The store feature apparel, accessories, shoes as well as the Diesel Living and Diesel Denim lines. The Diesel store reflects the new retail concept inaugurated with the Diesel store in New York on Madison Avenue, while the Diesel Black Gold store reflects the new retail concept featured by the store on Conduit Street in London. The opening of the two stores was celebrated with a wedding theme.
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