French luxury house of Chloé has announced it will launch its own e-commerce site, which is expected to become operational in 2016. Chloé has signed a 5-year agreement for the development and worldwide management of its virtual store with the Yoox Net-A-Porter (YNAP) e-commerce group.
YNAP has recently launched the online sales website of Alfred Dunhill, a sister company of Chloé within the Richemont Group. Reconfirming its leadership position YNAP has extended a similar deal with Moncler until 2021.
Chloe Spring Summer 2016 ad campaign
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from CPP-LUXURY http://www.cpp-luxury.com/chloe-to-launch-e-commerce/?utm_source=rss&utm_medium=rss&utm_campaign=chloe-to-launch-e-commerce
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