Tuesday, 16 February 2016

Furla sales jump 23%

Furla has seen full-year comparable sales rise by 23 percent, confirming consumers’ growing appetite for accessible luxury brands while demand for bigger, more expensive labels continues to wane.

Family-controlled Furla said on Tuesday it had doubled turnover in the past five years, helped by store openings, to 339 million euros ($378.70 million), up 30 percent at current currencies last year alone.

“I think there is a certain luxury fatigue and customers are getting smarter,” Furla Chief Executive Eraldo Poletto told Reuters. The accessible luxury “segment of the market has a lot of potential because people want balance between the price they pay for a product and the quality they get.”

Furla, which makes the majority of its goods in Italy, operates 415 boutiques worldwide, including 190 directly-owned.

“Furla’s fast growth is a testament to the continuing development of the accessible luxury space, both in leather goods and apparel,” said Exane BNP Paribas analyst Luca Solca.

FURLA Spring Summer 2016

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from CPP-LUXURY http://www.cpp-luxury.com/furla-sales-jump-23/?utm_source=rss&utm_medium=rss&utm_campaign=furla-sales-jump-23
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