U.S. jeweler Tiffany & Co. is partnering with Coty to bring a new line of fragrances to the market. On Jan. 27, the brand announced its agreement with Coty to develop, produce and distribute a collection of fragrances for men and women. Fragrances can often round out a lifestyle brand, enabling it to express itself through another sense.
Tiffany’s collection with Coty will be sold in specialty retailers, as well as in Tiffany stores and through its Web site.
According to WWD, in the 1980s and 1990s, Chanel produced a number of scents for men and women bearing the Tiffany name under its Fragrances Exclusive division, also taking care of the distribution. This division closed in 2006, but Tiffany today sells fragrances via its own channels, including its e-commerce site.
Tiffany & Co
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