Louis Vuitton Series 4
French fashion house Louis Vuitton is taking an unconventional approach for its spring/summer 2016 campaign, casting a video game character as the model.
The brand teamed up with Final Fantasy creator and developer Square Enix to bring the role playing game’s heroine Lightning to life in the advertisements. While unexpected, this creative choice may help Louis Vuitton’s effort be noticed by both fashionistas and those in the gaming community.
Model behavior
Since the launch of the first Final Fantasy game in 1987, the series has seen shipments of more than 110 million copies.
The first images of Louis Vuitton’s campaign were shared on creative director Nicolas Ghesquière’s personal Instagram account.
Instagram post from Nicolas Ghesquière
In the photos, a 3D model of Lightning takes on the part of a model. In one still, she coyly peeks through her raised arm, at the end of which is a handbag.
A short video lets her action star persona come through, as she wields handbags while spinning and leaping.
from Luxury Daily » Apparel and accessories http://www.luxurydaily.com/louis-vuitton-straddles-reality-and-fantasy-for-spring-ads/
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