In the wake of fall fashion week season, brands that chose the hybrid approach, fusing physical with digital, performed better than those that produced a strictly physical or digital event, according to a new study by Launchmetrics.
from Apparel and accessories – Luxury Daily https://www.luxurydaily.com/physical-and-digital-hybrid-events-may-be-the-new-normal-for-future-fashion-weeks-report/
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