British heritage brand Barbour has launched a new sub-brand for autumn/winter 2018, Barbour Beacon, a contemporary take on the company’s heritage that has a more “youthful, sharp, branded” aesthetic. Targeting a young consumer “who likes to be on trend and […]
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from CPP-LUXURY https://cpp-luxury.com/barbour-launches-new-brand-barbour-beacon-to-appeal-to-younger-consumers/
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