Watches & Wonders Miami will be held February 16 – 19 at the Miami Design District, a center for art, fashion and luxury. The public event is co-produced by the Fondation de la Haute Horlogerie (FHH), a Geneva-based organization that promotes fine watchmaking internationally. FHH is best-known for the Salon International de la Haute Horlogerie (SIHH), an annual luxury watch trade fair in Geneva.
A total of 21 watch brands are participating in this inaugural event, including A. Lange & Sohne, Audemars Piguet, Bulgari, Cartier, Hermès, Hublot, IWC, Jaeger-LeCoultre, Louis Vuitton, Panerai, Piaget, Tag Heuer, Vacheron Constantin and Van Cleef & Arpels. Fifteen of the 21 brands already have retail spaces in the Design District. The remaining firms will set up pop-up stores in the district for the weekend.
The weekend will include workshops, lectures and virtual reality experiences. There’s also a multi-media exhibition, “Telling Time,” involving nine films, creative installations and dramatic performance works by international contemporary artists.
Luxury brands and others involved in the world of watches will have special events. For example, Bulgari is bringing in its master watchmaker to its store in the design district for special workshops.
Watches is the focus of the event but there will be other activities. Most notably, the inaugural Miami Design District Concours, February 17, that will feature more than 125 exotic and collectible automobiles, including Ferrari, Lamborghini, Porsche, Aston Martin, Bentley and Rolls Royce. A grand opening party will be held February 16 with a musical performance produced by Grammy Award-winner Emilio Estefan.
The weekend of February 16 was chosen because it is a holiday weekend (President’s Day). It’s also when the popular Miami Yacht Show is being held, nearby on Collins Avenue. He and FH officials see a luxury watch show as compatible to a luxury boat show. In addition, it’s the time of year that Miami receives a lot of visitors from South America.
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