The oldest American outdoor brand, founded in 1831, whose parent company, Woolrich International, is controlled by the Italian group WP Lavori, has just opened 700 square-metre shop in the heart of Milan, at Corso Venezia 3. The overall investment in the project approximates €1.5m. The spacious and bright shop is spread around a succession of spaces, each dedicated to different categories of products or services, guiding the client to the discovery of Woolrich.
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from CPP-LUXURY http://www.cpp-luxury.com/woolrich-unveils-its-first-experiential-megastore-in-milan/?utm_source=rss&utm_medium=rss&utm_campaign=woolrich-unveils-its-first-experiential-megastore-in-milan
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