French luxury house Longchamp celebrated the grand opening of its newly revamped ION Orchard Boutique, the brand’s largest store in Southeast Asia, on 31st May 2017. Inspired by the original concept of the Paris flagship at Rue Saint-Honoré, the luxurious, light and airy 275-square-metre store features contrasting textures of marble, wood, leather and fabric. The new Ready-to‐Wear and VIP rooms host unexpected artistic collaborations true to the eclectic spirit of the brand, while the Made‐to‐Measure Atelier presents the brand’s first personalized service in Singapore.
Tucked in a cosy corner of the store, the dedicated men’s area features bold new collections of bags, shoes and luggages. The expanded boutique acts as an elegant backdrop, enhancing Longchamp’s full range of seasonal ready‐to-wear and versatile leather collections in a chic and sophisticated showcase.
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