GUCCI announces the launch of collaborative projects with Coco Capitán, including a capsule collection and murals in New York City and Milan.
With Alessandro Michele at the helm, Gucci has partnered with several artists on various projects. This year alone, the company tapped illustrator Jayde Fish to create a large-scale mural in New York City, produced a collaborative project with digital artists for #TFWGucci, and partnered with British illustrator Angelina Hicks on a mural and limited-edition t-shirt collaboration.
Gucci’s latest collaborator, Coco Capitán worked with Gucci Creative Director Alessandro Michele on the A Magazine issue that he curated. Born in Spain in 1992, Coco graduated from the Royal College of Art, has been featured in magazines such as Self Service and Document Journal, and recently published a book, Middle Point Between My House and China.
Capitán’s signature handwritten statements were incorporated in Gucci’s fall 2017 presentation. The artist’s handwriting was used for the show invitations and for the entrance of the show space. Michele also ended the show in a t-shirt featuring Capitán’s slogan, “I want to go back to believing a story.”
Michele and Capitán’s ongoing partnership led to a collaboration collection that includes t-shirts, hoodies, sweatshirts, knits, coats, belt-bags, backpacks and totes that feature Capitán’s naïve-looking handwritten messages. The unisex collection also feature Gucci’s signature green-red-green Web stripe and gold interlocking ‘GG’ motif.
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