Kering Group sued over “Made in Italy” eyewear claims

According to a new lawsuit, eyewear for Gucci, YSL and Brioni is actually made (mostly) in China. Along with designer emblems and fat price tags, a “Made in Italy” stamp on luxury eyewear is often part of its appeal. However, according to a new lawsuit, that claim isn’t entirely true.

Selima Optique, an eyewear retailer that sells both its own custom styles as well as designer specs at its outposts in Santa Monica (at the Brentwood Country Mart), New York and Paris, filed a lawsuit in Manhattan’s federal court alleging that the French company falsely advertises its eyewear as an Italian export, when in fact, Kering Eyewear (which was created in 2016 to bring manufacturing in-house, and handles the production for brands Gucci, YSL, Brioni, Alexander McQueen, Balenciaga and more) outsources part of the production to facilities in China.

Kering Group released the following statement to The Hollywood Reporter: “Kering Eyewear denies all allegations made by Selima Optique, Inc. Kering Eyewear luxury products are made in Italy and are labeled in compliance with all applicable law.”

Gucci eyewear

The post Kering Group sued over “Made in Italy” eyewear claims appeared first on CPP-LUXURY.

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