Paris Gallery advances global presence with new duty-free points of sale

Paris Gallery Group

The Paris Gallery Group five-year plan concentrates heavily on developing the travel retailer’s presence in the Middle East as the region further establishes itself as an international transportation hub.

By 2021, Paris Gallery plans to open 30 more stores, a footprint that is projected to be 3.2 million-square feet to be designed in the next five years. The travel retail category is extremely popular and is often a first-time experience point of sale for many interacting with a new luxury brand.

Travel retail plans
With the new stores in Paris Gallery’s pipeline, the retailer will bring its store network up to 116 by 2021. As of press time, the retailer operates 86 branches in United Arab Emirates, Saudi Arabia, Qatar, Bahrain, Oman, Iraq, Azerbaijan and others.

During its planned expansion, Paris Gallery will increase its workforce to total 5,100 employees. Currently, Paris Gallery employs approximately 3,500 individuals from 160 different countries.

Base in the UAE, Paris Gallery focuses on luxury product sectors including fragrance and cosmetics, eyewear, fashion and accessories and leather goods. Paris Gallery carries more than 800 global brands.

Paris Gallery Group storefront 

Watches, also carried by Paris Gallery, perform well at travel retail point of sales. According to 2016 research by Tax Free World Association, 78 percent of duty-free shoppers purchased from a brand that they do not typically buy.

Likewise, 40 percent of consumers purchased the unfrequented brand via travel retail for the first time, and seven of 10 respondents claimed to have no prior awareness of the particular brand (see story).

“Since 2006, the group has developed a gradual plan to move its brand focus from the local to regional and global status,” said Mohammed Abdul Rahim Al Fahim, CEO of Paris Gallery Group, in a statement. “As a result, the group has become one of the most famous luxury groups in the region and the word, thanks to excellent customer service, unique shopping experience and high-quality services.

“We are keen to study and analyze the market to identify trends and opportunities in the retail sector,” he said. “Our partners get the ideal support from our skilled teams in the areas of logistics, finance, marketing, human resources, services and others.

from Travel and hospitality – Luxury Daily https://www.luxurydaily.com/paris-gallery-advances-global-presence-with-new-duty-free-points-of-sale/
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