Azzedine Alaïa delves into namesake’s labyrinth memory for second fragrance launch

Animated still for Alaïa Eau de Parfum Blanche

Tunisian-born couturier Azzedine Alaïa is remembering a trip to the Alhambra of Granada palace and fortress complex in fragrance form.

Mr. Alaïa’s second fragrance brought to market, Eau de Parfum Blanche was inspired by a personal episode from the designer’s “labyrinth memory,” much like the brand’s category entrance in 2015. The debut scent by the brand, an eponymously named Eau de Parfum, was born from Mr. Alaïa’s childhood remembrance of cold water being splashed on a hot chalk wall.

Bottled memories
Alaïa made its first entrance into the fragrance sector with a perfume of the same name in summer 2015. Beyond sourcing information from a childhood memory, the scent is touted as Mr. Alaïa’s invitation for wearers to “embark on a neo-Baudelairian odyssey” with accords of pink pepper, freesia, peony, animal notes and musk (see story).

For the brand’s second fragrance, Eau de Parfum Blanche, Alaïa worked with Firmenich perfumer Marie Salamagne, who also conceptualized the brand’s introductory scent.

Alaïa Eau de Parfum Blanche and Alaïa Eau de Parfum bottles 

Eau de Parfum Blanche’s olfactory pyramid includes impressions of almond, heliotrope, animal and musky notes and vanilla absolute. Ms. Salamagne explained that “In this new adventure. I aimed for a white, milky florality, a bit more solar, adding a powdery element, as well as the wealth of vanilla and a musky addition, in a timeless creation.”

Its bottle design is a collaboration between Mr. Alaïa and designer Martin Szekely.

For Alaïa Eau de Parfum the pair created a translucent black glass adorned with the Alaïa laser-cut pattern used by the brand on a leather corset in the 1980s. The cap resembles a spool of golden thread.

For Alaïa Eau de Parfum Blanche the bottle has been redesigned in transparent glass with the engraved glass and golden cap.

The new fragrance Alaïa Eau de Parfum Blanche

Alaïa Eau de Parfum Blanche will be available beginning January 2017 at select retailers.

from Apparel and accessories – Luxury Daily https://www.luxurydaily.com/azzedine-alaia-delves-into-namesakes-labyrinth-memory-for-second-fragrance-launch/
via Your #1 Source to Finding Luxury & Designer Goods, Handbags & Clothes at or Below Wholesale: Click Here.