With the occasion of Bread&Butter in Berlin, MARNI has announced its collaboration with Zalando. To mark the occasion, MARNI has reinterpreted a selection of shoewear styles of Reebok, Timberland, Vans, Dr Martens for a limited edition collection. The collection which will include 19 pieces will be available on Zalando from 27th October.
For the presentation of the capsule collection, MARNI made use of the augmented reality. ´Customizing the shoes of four well-established brand , in the digital -oriented environment is an exciting experiment for our company . Finding the right balance between the different elements and different identities involved was the main challenge . The collaboration with Zalando is aimed at a wide audience , inviting consumers to appreciate and experience the aesthetics of the brand from a new perspective , ” Marni said in a statement.
Marni x Zalando
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from CPP-LUXURY http://www.cpp-luxury.com/marni-reinterpret-reebok-timberland-vans-dr-martens-for-limited-edition-with-zalando/?utm_source=rss&utm_medium=rss&utm_campaign=marni-reinterpret-reebok-timberland-vans-dr-martens-for-limited-edition-with-zalando
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