ITC Forays into Luxury Chocolates with Fabelle

p/p pandnbsp;/p pIndian conglomeratestrong ITC Group/strong is all set explore a new delectable path with its very own brand of luxury chocolates called strongFabelle/strong. To be manufactured at the companyandrsquo;s Bengaluru unit by a team of skilled chocolatiers, these luxury chocolates will be retailed out of boutiques across ITCandrsquo;s five star hotel properties across the countryThe assorted chocolates will be priced at INR 1000 on an average; it is believed that this new venture is likely to up the ante for the companyandrsquo;s already diversified food division./p pandnbsp;/p pWhile the team involved in the final selection of Fabelle chocolates are tight-lipped about the development, according to an analyst to a href="http://economictimes.indiatimes.com/industry/cons-products/fmcg/itc-forays-into-luxury-chocolates-with-fabelle/articleshow/52138224.cms" target="_blank"Economic Times/a, andldquo;It has been ITC's strategy to go top-down in the FMCG business. It had first launched premium packaged ready-to-eat meals under Kitchens of India when it first forayed into the food business. Similarly, it had a line-up of super-premium body sprays and perfumes before foraying into the popular segment with Engage deodorants. The investment in building up a chocolate product line and back-end is likely to be utilised to expand the category.andrdquo;/p pandnbsp;/p pWe just cannot wait to bite into Fabelle./p pandnbsp;/p pemImages Courtesy:andnbsp;andcopy; Thinkstockphotos/ Getty Images (Images used for representational purpose only)/em/p pembr //em/p div id=":7fs.mw" class="tk TmwRj Sn GjkoZd" div id=":7fs.ma" class="Tn" div class="KL"/div div class="TlvAYc"span style="font-weight: bold;"More On andgt;andgt; /spana style="font-weight: bold;" href="http://www.luxpresso.com/lifestyle/food-drink" target="_blank"Food andamp; Drink/a/div /div /div

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