Bombay Shirt Company has opened a flagship store in New York. It is the first North American location for the Bombay, India-based bespoke shirt manufacturer. The Bombay Shirt Company is unlike all other custom shirt companies, as its customers select from a wide range of custom details, from the type of cuff they want to the collar and cut they prefer, without affecting the price of the shirt or delaying the two week delivery time. The store is located at 223 Mott Street in SoHo.
Marrying contemporary product design and technology with old school tailoring techniques, customers can design and personalize a shirt from an extensive selection of options for both casual, business and formal occasions. Indeed, at the store or on the company’s website, customers select the options, such as the style of cuff and collar they prefer, from a design chart and then choose the fabric they prefer from hundreds of samples.
Bombay Shirt Company has simplified the reordering process, as a profile of each customer is created and his measurements are stored for the next time the customer places an order, whether it is placed online or at one of its stores. Likewise, if a customer has a shirt that fits well, he can send it to the company or bring it to one of its locations and its measurements will be taken and used for his Bombay Shirt Company orders.
The partners who both had experience in the industry disrupted the custom shirt industry in India by launching a website that is a one-stop shop. “We recognized that no one else was operating in this space,” says Jacob. “So we made the process very simple and not overwhelming for the customer. We give the customer a very simple way to design their own shirt.”
And unlike any other custom handcrafted shirt company in the world, Bombay Shirt Company manufacturers everything in-house at several facilities in Bombay, so it is able to offer its shirts at the best possible price for its customers. The company does so in an innovative and socially conscious way, as well, as it provides local entrepreneurs with the micro-financing they need to set up factories that manufacture shirts for the company.
“These entrepreneurs, who are our partners in effect, are able to make ten times the income they would otherwise make,” says Jacob. “We are fostering a new breed of entrepreneurs and as we are the only client, the quality is never compromised. Everyone wins.”
As they open new stores, the company adds more factories with each one manufacturing for three stores. And because the shirts are made at manufacturing facilities that are in effect partners of the company, Bombay Shirt Company is able to offer custom-made shirts that are of the same quality as some of the other better brands, such as Eton of Sweden, but at a more affordable price point. “This is our value proposition,” explains Narvekar, who also serves as the company’s Creative Director. “The customer can design it as much or as little as they want and with many different options.”
Ashesh Amin, who joined the company as a partner, is overseeing the North American operations. “We strongly believe that every man needs a custom shirt, he just has to own it, to know it and what better stage than New York City to roll out this venture,” he says.
This year, Bombay Shirt Company is also launching the brand’s #shirtforBombaychildren campaign to help bring positive change to disadvantaged children. For every custom shirt order the company receives, Bombay Shirt Company will donate a new T-shirt to an underprivileged child in Bombay.
The company has plans to add accessories, such as ties and cufflinks to its offerings, as well as a women’s line in the near future. For further information, visit the company’s website.
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