Monday 20 January 2020

Will Chinese fashion conglomerates ever win in the West?

As Western luxury brands flock to mainland China to open bricks-and-mortar stores, they are, to varying degrees, coming to grips with the market. Attempts by Chinese fashion groups to expand westward, however, have been surprisingly less successful.

from Apparel and accessories – Luxury Daily https://www.luxurydaily.com/will-chinese-fashion-conglomerates-ever-win-in-the-west/
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