When Death Valley’s renovated resort reopens in the fall, it will have a new look — and a new name. The former Furnace Creek Resort will be called the Oasis at Death Valley.
Why the name changes? It’s all about location, location, location. “At the Grand Canyon, Yellowstone, Glacier, the name of the park is in the name of the lodge,” says Betsy O’Rourke, chief marketing officer at resort owner and operator Xanterra Parks & Resorts.
For nostalgic visitors, the golf course that’s 214 feet below sea level will retain the Furnace Creek name.
The $50-million makeover expected to start rolling out in late fall will bring 22 new luxury casitas to the inn’s Oasis Garden, and a new town hall and square will be added to the ranch. Also, the renovated inn, which usually closes from Mother’s Day until October, will be open year-round.
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from CPP-LUXURY http://www.cpp-luxury.com/through-a-50-million-renovation-furnace-creek-resort-rebrands-as-oasis-at-death-valley/?utm_source=rss&utm_medium=rss&utm_campaign=through-a-50-million-renovation-furnace-creek-resort-rebrands-as-oasis-at-death-valley
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