Moncler turns to eight designers to tackle fickle fashion

Moncler signaled a change in November, ditching its two ready-to-wear catwalk clothing lines Gamme Bleu and Gamme Rouge and parting ways with its designers.

It will now collaborate with eight new creative directors on several collections of its jackets and knitwear, cutting the time to get them into shops.

Major brands, such as Louis Vuitton and Kering’s Gucci, have already increased the number of annual collections, adding cruise and resort collections on top of the the two traditional spring-summer and autumn-winter ones.

Others are closing the gap between runway shows and shops to get their clothes and accessories more quickly on the racks, helping them fight off competition from high-street retailers.

“Moncler Genius is a vision of the future, available now. A vision beyond the seasons establishing a daily dialogue with consumers,” Milan-based Moncler said in a statement.

It will present eight new collections, representing “the multiple voices” of the brand, a spokesperson told Reuters.

The collections will be available one at a time, starting from June, the spokesperson said, adding that the idea was to make the collaborations with its creative directors permanent.

These include Valentino’s Pierpaolo Piccioli, former Gucci menswear designer Sandro Mandrino, Ireland’s Simone Rocha and Moncler’s own artistic director Francesco Ragazzi.

Moncler Spring Summer 2018

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